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Mobile Marketing

As of June 2011, there were more mobile phones in use in the United States than people living in the country, making for 104% of the population having a mobile phone. In Canada, 74% of the population had a mobile phone. This makes for an average of almost 90% of the North American population have a mobile phone.

Pretty staggering numbers aren’t they?

For a marketer though, this is a fantastic piece of information, especially when you take the following data into account:

  • 97% of mobile subscribers will read an SMS (text) message within 15 of receiving it, while a further 84% of this number will respond to that message within one hour.
  • Studies have shown that close to 40% of consumers are interested in receiving mobile coupons for a wide variety of products and services.
  • Mobile coupon use is 10x higher than traditional coupons
  • The number of text messages sent in 2012 is expected to reach 9.6 trillion

Next time you are walking around on the street or sitting in a café, stop and take a look around. Look at how many people are using a mobile device. Just about everyone over the age of 13 has a smart phone now, and many of them are equipped with mobile browsers too.

Wouldn’t you like to be able to market to them directly, wherever they are?

With M3 Social Mindz’ Mobile Marketing platform, you can do just that! Why send out mailers that can take weeks to be delivered and cost so much for design and printing, with no real guarantee of them actually arriving, when you could simply send a text message that is almost completely guaranteed to received and read?

For more information on mobile marketing, please feel free to contact us.

1 519 894 0846